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Obtaining more backlinks is what every web site owner wants to do. However it is easier said than done. There are different kinds of backlinks, and many places where you can look for them. The first thing you may think of, and the technique I first used when I discovered that Google based its ranking algorithm on them was to email webmasters and ask them to link back to my web site. This worked quite well ten years ago, but it is hard to get webmasters to even think of doing this today. What I did not understand back then was the importance of anchor text. When another webmaster links to your web site, you rarely have any input as to what will be in the anchor text. Having your keyword in the anchor text makes the link relevant and is an important factor in getting search engine rankings. Recently I discovered the power of social media. When you use social bookmarking or Web 2.0 sites to link back to your own site, you have total control over the content,title and anchor text. These sites are crawled frequently by Google as well. If you want your site crawled, just bookmark it on a social media site and you will find it may be crawled within hours! You can also automate the whole process. It is all explained here in this backlinks how to.